Marketing Director

You'll:

• Be one of the first hires, responsible for owning multiple facets of brand and consumer marketing.
• Be the company lead on Customer Acquisition
• Own the website and work on SEO and eventually SEM
• Understand customer needs through surveys, interviews, and product usage
• Optimize campaigns via rigorous A/B testing
• Develop creative ways to engage and retain our customers, from the day they sign up throughout their lifecycle
• Work with external agency on PR and be responsible for PR efforts
• Identify partnership opportunities and lead all aspects of deal execution, including prioritization of partners, strategic and financial assessment, transaction structuring and negotiation
• Work on partnerships including, but not limited to, product integration partnerships with internet companies and distribution partnerships with B2C and B2B businesses in the New Parent space
• Build partnerships with other companies that can help make Lifechime better for users

We’re looking for someone with:

• MBA or other advanced studies in marketing
• Demonstrated experience launching a new category, and educating customers why they need a new product
• Experience negotiating and managing commercial relationships
• Strong grasp of parenting as an experience and market
• Experience building and managing a consumer brand
• Experience working in a fast-paced startup environment
• Expertise in developing business and investment cases, financial analysis and modeling, understanding of legal agreements
• Familiarity with marketing automation and analytics tools
• An analytical and data-driven mindset: you love data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
• An eye for great design and an ear for great narratives

You may include these in your application:

• A summary of why you’re interested in working on marketing at Lifechime.
• Summary about some of the most challenging and/or creative partnerships you’ve worked on.
• Identify a potential Lifechime partner. Create a presentation for this partner that gives them an understanding of the opportunity to work with Lifechime and a recommended business structure for our relationship. Separately, assess this partner from a strategic and financial perspective.

How to Apply

Email to melody@lifechime.com (subject: Hire me)